88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Typical Review Length Has Become 65% Much Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

74 Percent Of Local Companies Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings data, we learnt that a business requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a physician or a lawyer.

Younger people (age 18-35) are much more inclined to work with an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google remains in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as guidance from family and friends.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of customer reviews go on without a reaction. That's regrettable, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal