Many Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a website can only go so far when it concerns trust.

Source: Review Trackers

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the huge majority of customers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the would-be clients are looking for. Almost a third of customers say written reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when clients have to select a service provider.

Source: DemandGenReport

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation doesn't affect simply the clients. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

The Majority Of Customers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista