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88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management statistics show a business's reputation doesn't impact simply the consumers. Potential employees also look at rankings and read reviews.
Source: Deloitte
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
89% Of Clients Browse A Companies Reactions To Reviews
Not only do the majority of consumers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
The Majority Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower ranking really helps your overall score.
According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
89% Of Individuals Like To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, people today prefer to read reviews on their smart phones.
Source: Statista