60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of possible clients will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients well typically flourish, review sites help make sure of that.

Source: Statuslabs

83% Of All Young Consumers Were Asked To Post A Review Recently

Of those invited, 80% of customers did submit a review. In general, businesses have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements select to focus on customers' suggestions online.

Source: Statuslabs

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista