More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two thirds of businesses have good and exceptional ratings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

15% Of Customers Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of prospective clients will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would submit a review to advise others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Clients Could Spend 31% More With A Business That Has Great Reviews

Focus on this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or a lawyer.

Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Since the large majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

Reviews Published On Twitter Can Help Boost Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

82% Of Consumers Check Out Review Sites Due To The Fact That They Want To Buy An Item Or A Service And Want To Get The Facts About Business Product Or Services.

Users come because they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Normally, 142 million customers go to Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal