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Over Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.
Source: Capterra
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Keeping in touch with your clients builds their trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
89% Of Consumers Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, individuals choose to read reviews on their mobile devices.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
US Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
Reviews Shared On Twitter Can Boost Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really often'.
Source: Trust You
90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista