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Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Income
Businesses that treat clients well usually prosper, review websites help make certain of that.
Source: Statuslabs
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as guidance from loved ones.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.
Although we now understand why client reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your consumers creates trust. Even something like reacting to their reviews and comments can make them feel appreciated.
As you might expect, customers who feel this way are going to spend more money with a company.
Source: Statuslabs
Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Consumers Could Spend 31% More With A Business That Has Fantastic Reviews
Focus on this statistic. The more detailed other users explain your product or service, the more money you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
89% Of Individuals Want To Read Reviews Using Their Smart Devices
Be it via an app or a mobile web browser, customers prefer to read reviews on their mobile phones.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star score is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
89% Of Customers Browse A Companies Replies To Reviews
Not only do many consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers