95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

More Than Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the importance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for companies with an ideal five star ranking.

Source: Brightlocal

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews remain without a response. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews World-wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Only 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to customer review data, a whopping 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

70% Of Consumers Choose To Learn About A Business Through Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

American Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American customers.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista