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Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
American Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US customers.
Source: Statista
Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to client review statistics, a tremendous 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
No matter how attractive your marketing is, you still need consumer reviews. There is no way around it. Customers are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated material can do wonders in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
74% Of Regional Businesses Have At Least 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Looking at online rankings data, we learnt that a company requires to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Usually, 142 million customers check out Yelp every month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats show the general appeal of a site can only go so far when it concerns trust.
Source: Review Trackers
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have a massive impact on their decision when consumers have to select a service provider.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
89% Of Consumers Review A Businesses Responses To Reviews
Not only do a lot of clients check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal