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64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Income
Businesses that treat clients well usually flourish, review sites help make certain of that.
Source: Statuslabs
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have a massive effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Google Represents 57.5% Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Over Half Of Individuals Aged 25-34 Gave Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
No matter how attractive your marketing is, you still need consumer reviews. There is no way around it. Consumers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To show the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a legal representative or a medical professional.
Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Normally, 142 million consumers go to Yelp each month. This is as good a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
89% Of Customers Like To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile web browser, people prefer to read reviews on their phones.
Source: Statista