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89% Of Individuals Want To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile browser, people choose to read reviews on their cell phones.
Source: Statista
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews go on without a reply. That's regrettable, due to the fact that those companies are losing customers that way.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
Many Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site
Generally, 142 million consumers visit Yelp every month. This is as excellent a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
Over Half Of Customers Aged 25-34 Posted Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
If They Were Asked, 77% Of Customers Would Probably Submit A Review
More than a 35% would submit a review to advise others about their client experience and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to submit a review to help other people with their choice making process.
Source: Podium
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista