Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings stats, we discovered that a business requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Since They Desire To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Websites.

Users come because they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.

Source: RevLocal

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients honorably typically flourish, review sites help ensure of that.

Source: Statuslabs

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of companies have exceptional and awesome ratings. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista