54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated material can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.

Source: RevLocal

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

89% Of Buyers Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, people today choose to read reviews on their smart phones.

Source: Statista

US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Customers Prefer To Learn About A Business Through Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to take notice of clients' recommendations online.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Given that the vast majority of customers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal