95% Of Unsatisfied Customers Will Return To A Business If A Company Makes An Effort To Solve Problems Quickly And Efficiently

Customers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There is no skirting around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Customers Could Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users explain your product or service, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

USA Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American customers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Software Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as guidance from friends and family.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Majority Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of many that show the importance of online rankings. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star ranking.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your customers builds their trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs