If A Business Handles Problems Rapidly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

74% Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings statistics, we discovered that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of businesses have excellent and awesome scores. Only 5% of companies have a score below three stars.

Source: Brightlocal

70% Of Consumers Prefer To Find Out About A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

American Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the vast majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters