The Majority Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to focus on clients' suggestions online.

Source: Statuslabs

77% Of Clients Would Likely Submit A Review If They Were Asked

More than a 35% would do it to notify others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270%

User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to consumer review data, a tremendous 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

89% Of Consumers Read A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the huge majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal