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64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.
Although we now understand why customer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
83% Of Consumers Don't Trust Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads pick to focus on customers' recommendations online.
Source: Statuslabs
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Corresponding with your clients establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs
89% Of Clients Read A Businesses Reactions To Reviews
Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
United States Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
When people check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such items.
Source: Turntonetworks