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Most Best-selling Items Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall score.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally 2 out of 3 businesses have exceptional and great rankings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and rating statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to choose an attorney or a medical professional.
Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get an idea of how business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now understand why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats reveal the general popularity of a website can just presume when it concerns trust.
Source: Review Trackers
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something like responding to their remarks and reviews can make them feel valued.
As you might expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs