Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Just 6% Of Customers Don't Rely On Client Reviews At All

According to customer review data, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online scores stats, we discovered that a company requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics show a company's reputation does not affect simply the customers. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

More Than Half Of People Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably typically prosper, review websites help ensure of that.

Source: Statuslabs

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your customers creates trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

77% Of Customers Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to advise others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of possible consumers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs