Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now know why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a company's reputation doesn't impact simply the customers. Potential team members likewise look at ratings and take a look at reviews.

Source: Deloitte

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the prospective consumers are looking for. Practically a third of consumers state written reviews are the only function that makes them think the sites' reviews are useful and appropriate.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There is no way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Majority Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for companies with a perfect five star rating.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated content has an unassailable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal