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98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers visit Yelp each month. If you have not declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
15% Of Consumers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of potential customers will not even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Regional Businesses Have At Least One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Looking at online scores statistics, we learnt that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
89% Of Customers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile browser, people today choose to read reviews on their smart phones.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
The Majority Of Shoppers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is really doing. Do not depend on that fact alone.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics suggest a company's reputation does not impact simply the customers. Prospective team members also take a look at scores and take a look at reviews.
Source: Deloitte
53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your clients creates trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are more willing to spend more cash with a business.
Source: Statuslabs