Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Customers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

15% Of Buyers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of potential customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

American Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.

Source: Statista

83% Of All Younger Shoppers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did post a review. In general, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal