Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

The Majority Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your clients develops trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are ready to invest more cash with a business.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

American Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

89% Of Customers Review A Businesses Replies To Reviews

Not only do many clients read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Normally, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of companies have excellent and good scores. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal