Online Product Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270%

User review stats show the purchase possibility for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US consumers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of customer reviews stay without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

95% Of Unsatisfied Consumers Will Go Back To A Business If A Business Deals With Problems Rapidly And Efficiently

Consumers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

73 Percent Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are searching for. Nearly a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel