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Only 6% Of Consumers Don't Trust Client Reviews At All
According to client review stats, a massive 19 percent of consumers constantly trust online reviews and never a buy without reading reviews first.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact make use of them.
Although we now know why client reviews are so effective, many businesses apparently don't.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star ranking is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and ranking data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic appeal of a website can only go so far.
Source: Review Trackers
77% Of Customers Would Likely Post A Review If They Were Asked
More than a 35% would do it to notify others about their client encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to post a review to assist other individuals with their choice making process.
Source: Podium
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our buying decisions.
According to social media reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores
Online review data make it clear individuals aren't pleased with ratings alone.
Client reviews make the stats appear more authentic which is what the potential clients are trying to find. Practically a third of consumers say composed reviews are the only function that makes them think the sites' reviews are appropriate and helpful.
Source: Fan and Fuel