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89% Of Clients Browse A Businesses Replies To Reviews
Not only do many consumers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically two-thirds of companies have great and awesome scores. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to focus on consumers' suggestions online.
Source: Statuslabs
77% Of Clients Would Most Likely Leave A Review If They Were Asked
More than a 35% would do it to notify others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would want to give a review to help other people with their choice making process.
Source: Podium
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a company's reputation doesn't affect simply the customers. Potential employees also take a look at scores and take a look at reviews.
Source: Deloitte
53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a medical professional.
Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
89% Of Individuals Like To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, most people choose to read reviews on their smart phones.
Source: Statista
90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million consumers visit Yelp each month. This is as good a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal