73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Since They Desire To Acquire A Service Or An Item And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Sites.

Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Normally, 142 million consumers visit Yelp monthly. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There's no skirting around it. Customers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to focus on customers' recommendations online.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably generally flourish, review sites help make sure of that.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the large bulk of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista