71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a legal representative or a physician.

Younger people (age 18-35) are even more likely to employ a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

89% Of Individuals Like To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your customers creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

83 Percent Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs

90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat consumers well typically prosper, review sites help make sure of that.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Service

This stat is one of many that highlight the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your customers happy is more vital than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a best five star score.

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now know why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider