95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Customers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Almost a third of customers say composed reviews are the only function that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

77% Of Consumers Would Likely Give A Review If They Were Asked

More than a 35% would submit a review to advise others about their customer experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large majority of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective clients will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats suggest a business's reputation does not impact just the clients. Prospective team members likewise look at rankings and take a look at reviews.

Source: Deloitte

74% Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores statistics, we discovered that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs