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53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews go on without a reaction. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
74 Percent Of Local Businesses Have At Least One Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online ratings statistics, we found out that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
American Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.
Source: Statista
86% Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the prospective clients are trying to find. Practically a third of consumers state composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a doctor or a lawyer.
Younger people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
83% Of All Young Shoppers Were Asked To Submit A Review Recently
Of those asked, 80% of clients did post a review. In general, businesses have actually asked 66% of all consumers to give a review on their business.
Source: Brightlocal