When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

95% Of Dissatisfied Clients Will Return To A Company If A Company Deals With Issues Rapidly And Efficiently

Clients do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

83% Of All Younger People Were Asked To Give A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have asked 66% of all clients to post a review on their business.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

83 Percent Of Consumers Don't Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to pay attention to clients' suggestions online.

Source: Statuslabs

70% Of Customers Prefer To Learn About A Business Through Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Consumers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The better other users describe your product or service, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Given that the vast bulk of customers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a 3rd of customers state written reviews are the only function that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

72% Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

74% Of Local Businesses Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers