54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our buying decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There's no other way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

American Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall 2 out of 3 businesses have exceptional and great ratings. Just 5% of companies have a score below three stars.

Source: Brightlocal

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation does not affect just the customers. Potential employees also take a look at ratings and take a look at reviews.

Source: Deloitte

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When consumers need to select a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Income

Businesses that treat customers fairly typically succeed, review sites help make sure of that.

Source: Statuslabs