When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Customers Might Invest 31 Percent More With A Business That Has Great Reviews

Focus on this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of client reviews stay without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Over Half Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

89% Of Customers Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, clients prefer to read reviews on their smart phones.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics show a company's reputation doesn't affect just the customers. Potential employees likewise look at scores and read reviews.

Source: Deloitte

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly generally flourish, review sites help make sure of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone