53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact make use of them.

Although we now understand why customer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

USA Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American customers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this statistic. The more detailed other users explain your services or product, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

89% Of Individuals Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, people choose to read reviews on their cell phones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Business

This stat is one of lots of that show the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your clients happy is more important than ever.

57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for organizations with a best five star score.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Many Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score really helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal