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70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review
More than a 35% would submit a review to notify others about their client experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83% Of All Young Clients Were Invited To Submit A Review Recently
Of those asked, 80% of consumers did post a review. In general, companies have actually asked 66% of all consumers to post a review on their company.
Source: Brightlocal
Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to consumer review stats, a whopping 19% of consumers always rely on online reviews and never a buy without reading reviews initially.
Source: Statista
Over Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really often'.
Source: Trust You
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Customers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz