70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Online Product Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase possibility for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Shared On Twitter Can Boost Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Considering that the vast majority of customers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

74% Of Regional Businesses Have At Least One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online scores stats, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

83% Of All Young Shoppers Were Asked To Leave A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now understand why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider