95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use An Organisation

This stat is among many that show the value of online ratings. Now that news of customer fulfillment travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with a best five star rating.

Source: Brightlocal

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Just 6 Percent Of Customers Don't Trust Client Reviews At All

According to customer review stats, a massive 19 percent of customers constantly rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as advice from friends and family.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

The Majority Of Shoppers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista