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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of companies have exceptional and awesome rankings. Just 5% of companies have a score below three stars.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
89% Of Consumers Read A Businesses Responses To Reviews
Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews World Wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a legal representative or a physician.
Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
72% Of Clients Won't Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
United States Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista
Over Half Of Consumers Won't Utilize An Organisation If It Has Less Than A 4 Star Ranking
This stat is one of lots of that highlight the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more vital than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked only for services with a perfect five star rating.
Source: Brightlocal