Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Only 6% Of Customers Don't Trust Consumer Reviews At All

According to consumer review statistics, a tremendous 19% of customers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers check out Yelp each month. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a medical professional.

Younger people (age 18-35) are much more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now know why customer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get an idea of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

83% Of All Younger Clients Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of many that show the importance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your consumers happy is more important than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with a perfect five star score.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone