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Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online scores data, we discovered that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
83% Of Customers Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to focus on customers' suggestions online.
Source: Statuslabs
82% Of Customers Go To Review Sites Because They Wish To Buy A Service Or A Product And Want To Get The Truth About The Businesses Product Or Services.
Users come since they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
If They Were Asked, 77% Of Clients Would Definitely Post A Review
More than a 35% would submit a review to inform others about their customer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two thirds of businesses have outstanding and awesome ratings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone