A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score really helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

82 Percent Of Consumers Check Out Review Websites Since They Want To Buy A Service Or A Product And Want To Get The Facts About Business Services And Products.

Users come due to the fact that they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Given that the huge bulk of consumers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your clients establishes trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as guidance from loved ones.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats indicate a business's reputation doesn't impact just the consumers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Buyers Want To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile internet browser, people prefer to read reviews on their mobile phones.

Source: Statista

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal