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98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million customers visit Yelp every month. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses actually make use of them.
Although we now know why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
US Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
89% Of Customers Like To Read Reviews On Their Smartphones
Be it via an app or a mobile web browser, clients choose to read reviews on their mobile devices.
Source: Statista
89% Of Customers Read A Companies Feedback To Reviews
Not only do a lot of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.
Source: Brightlocal
95% Of Disappointed Customers Will Go Back To A Business If A Business Manages To Solve Issues Rapidly And Effectively
Consumers don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other people, you manage to select a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall two-thirds of companies have excellent and exceptional rankings. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal