USA Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers well usually succeed, review sites help make sure of that.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

89% Of Clients Review A Companies Replies To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation does not impact simply the consumers. Prospective team members likewise look at scores and take a look at reviews.

Source: Deloitte

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Majority Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the significance of online scores. Now that news of client satisfaction travels this fast, keeping your consumers happy is more vital than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a doctor.

Young people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the huge effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc