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77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Shoppers Like To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, most people choose to read reviews on their mobile phones.
Source: Statista
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your customers establishes trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs
70 Percent Of Customers Prefer To Discover A Business Through Reviews And Posts, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
United States Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
Reviews Posted On Twitter Can Grow Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Many Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Given that the huge bulk of consumers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business.
Source: RevLocal
60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are basically ads.
Source: Martech Zone