64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores stats, we found out that a business needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat consumers honorably usually prosper, review sites help make sure of that.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

77% Of Customers Would Definitely Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

70% Of Customers Choose To Discover A Business Through Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Unhappy Customers Will Go Back To A Company

Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You