30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your customers creates trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs

Most Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating in fact helps your overall score.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

83% Of Customers Don't Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to take notice of consumers' suggestions online.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Typically, 142 million customers go to Yelp monthly. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how alluring your marketing is, you still require client reviews. There's no skirting around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Consumers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users explain your service or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Service

This stat is among numerous that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a best five star rating.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation doesn't affect just the clients. Prospective team members likewise look at scores and read reviews.

Source: Deloitte

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal