15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online scores statistics, we found out that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70% Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers check out Yelp every month. This is as great a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

USA Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require client reviews. There's no skirting around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats show the general popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent increase.

Source: RevLocal