53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Over Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

More Than Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is among numerous that highlight the importance of online ratings. Now that news of consumer fulfillment travels this quick, keeping your customers pleased is more important than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for companies with an ideal five star rating.

Source: Brightlocal

83% Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as guidance from loved ones.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact just the consumers. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte