74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a business needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Due To The Fact That They Desire To Buy A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Websites.

Users come because they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Because the vast bulk of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat customers fairly generally succeed, review sites help make sure of that.

Source: Statuslabs

If A Business Manages To Solve Problems Rapidly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Business

Consumers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday