71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

95% Of Unsatisfied Clients Will Go Back To A Business If A Company Deals With Issues Quickly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

72% Of Customers Won't Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still require client reviews. There's no other way around it. Customers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly normally succeed, review websites help make certain of that.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why consumer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your customers builds their trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

89% Of Consumers Review A Companies Reactions To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal